Data protection notice:
Collection, processing and use of personal data
The protection of your data is very important to us. To visit our online store www.pferdeladen.eu, you do not have to enter any data. We only store anonymized access data without personal reference, such as the viewing time spent by you. For data collection, however, these data are collected exclusively in anonymous or pseudonymous form and are not stored and do not allow any inference to your person.
We only collect personal data if you voluntarily provide it to us in the course of the ordering process, when opening a customer account or when registering for our newsletter. We use the collected data exclusively for the processing of the contract. After complete processing of the contract, your data will be blocked and deleted after expiration of the tax and commercial regulations, unless you have expressly agreed to a further use of data. If you register for our annual newsletter with your email address, we will use your email address for our own advertising purposes until you unsubscribe from the newsletter.
Your personal data is safe with us! They are transmitted to us in encrypted form. Our websites are protected by technical measures against damage, destruction, unauthorized access.
Right of information & revocation
You can obtain information about the data we have stored about you free of charge at any time and without giving any reason. You can have your data collected by us blocked, corrected or deleted at any time. You can revoke your consent to the collection and use of your data at any time without giving reasons. To do so, please contact firstname.lastname@example.org.
On this website, technologies from etracker GmbH (www.etracker.de) collect and store data in anonymized form for marketing and optimization purposes. From this data, user profiles are created under a pseudonym. Cookies can be used for this purpose, but they collect and store data exclusively in pseudonymous form. The data will not be used to personally identify the visitor to this website and will not be merged with data about the bearer of the pseudonym. The collection and storage of data can be revoked at any time with effect for the future.
Information on the General Data Protection Regulation valid as of 25.05.2018.
from May 25, 2018, the new Basic Data Protection Regulation (DS-GVO) of the European Union (EU) will also apply in Germany. The new EU law creates a uniform legal framework for data protection in the EU. The core of the DS-GVO is to give people back sovereignty over their data. This concern is very important to us as a company. Therefore, we would like to inform you about how we process your data from May 25, 2018, highest 4x per year advertising purposes. As a customer, you will benefit from our newsletter inform about advantageous conditions or attractive offers. If you do not wish this, you can object to this processing of your personal data at any time.
On the basis of a balancing of interests pursuant to Art. 6 (1) f DS-GVO, we will process certain inventory data1 from you2, insofar as it is necessary to offer you suitable products3 for your individual needs4.
Note on your right to object
You can object to this processing of your personal data at any time. We will then no longer process your data for these purposes. If you wish to object to the processing of your data, please send an e-mail to email@example.com.
Further updated information on data processing
You can find more information on the processing of your personal data also for further processing purposes and your further rights in our updated and from 25.05.2018 applicable data protection notice.
1 "certain inventory data": Certain inventory data are the following data processed for the performance of your contracts concluded under an order and customer number with www.pferdeladen.eu: Name, title, address, email address, telephone number. Your products purchased at www.pferdeladen.eu, the beginning and end of your order, as well as the time, amount and the way of your payment. These data will not be transmitted to third parties without your separate or a legal permission.
2 "process": any operation related to personal data, such as collection, storage and use, but not transmission. www.pferdeladen.eu will not transfer your data to third parties without your separate or a legal permission.
3 " www.pferdeladen.eu - Products": equestrian accessories from the product portfolio of www.pferdeladen.eu.
4 "offer": www.pferdeladen.eu will contact you with an offer only if you have not objected to being contacted for this purpose or have given us permission to do so.
Data protection leaflet
1 Data protection leaflet for customers of www.pferdeladen.eu
In the following we inform you about the processing of your data in connection with your orders, services and products and the rights to which you are entitled under the data protection laws .
1. contact details responsible and data protection officer www.pferdeladen.eu, Krallenheide 1, 58339 Breckerfeld, Mail: firstname.lastname@example.org
3. processing and storage of customer data on servers at a service provider within the European Union or the European Economic Area, through which the store is operated. Mails and newsletters are also sent via this. Customers can open a customer account in our store www.pferdeladen.eu. If you receive messages from us, which obviously do not concern your person or your orders, please contact our data protection officer immediately, in order to exclude possible abuses.
(4) Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features. In the context of an order transaction, we process in particular inventory data and traffic data (see below). Inventory data is all personal data that is required for the establishment, content, modification or termination of the contractual relationship, e.g.: Name, title, address, email address, phone number, bank or Paypal payments, invoice sales totals, your products purchased from us, inquiries directed to us regarding your contract.
5. purposes and legal basis of data processing We process personal data in accordance with data protection laws.
5.1 Contract performance / implementation of pre-contractual measures (Art. 6 para. 1
S. 1 b) DS - GVO) In order to conclude an order with you, to fulfill already concluded orders or to terminate them, personal data are processed. This also includes, for example, data processing carried out in connection with our customer service. Further information on this can be found in your order documents ( order form, general terms and conditions, service descriptions, etc.).
5.2 Safeguarding legitimate interests (Art. 6 para. 1 p. 1 f) DS-GVO) We process your personal data if this is necessary to safeguard our interests or the interests of third parties and your interests do not outweigh our interests. In this context, we process personal data to safeguard the following legitimate interests:
for accounting purposes
for the tax office
for internal purposes for the control and improvement of our business processes, business analysis, company observation, for the further development of services and products
for direct advertising, in order to offer you suitable similar products of our own for your individual needs if you allow us to contact you, for sales promotion (you will receive further information when concluding the contract)
to ensure the security and availability of our IT systems, to avert damage
for address checks and recognition of typing errors to avoid incorrect dispatch of products
for the fulfillment of contracts with parties involved in the provision and distribution of our services for billing purposes
5.3. fulfillment of a legal obligation (Art. 6 para. 1 p. 1 c) DS-GVO) We are subject to various legal requirements from which an obligation to process personal data may arise: under the TKG identity verification, under commercial, corporate, competition and tax laws, data protection laws and other general legal obligations.
5.4 Processing based on consent (Art. 6 para. 1 p. 1a) DS-GVO) We process your personal data if you have given us consent to do so (you will receive further information, e.g. on the purposes and your revocation options, when you give your consent). Furthermore, we use your data as far as we are legally obliged to do so (§ 96 TKG).
6. intermediate storage of message content In principle, we do not store the content of your communication. Excepted is an intermediate storage for the provision of certain services (order), as far as necessary (§ 107 TKG) and agreed with you. Information on this can be found in the General Terms and Conditions.
7.Recipients of personal data Employees of our company have access to your personal data to the extent necessary to fulfill the above purposes.
8.We use service providers who support us in data processing within the framework of order processing. Service providers for the following services
These service providers are subject to strict contractual agreements, including confidentiality. On a contractual basis, these recipients outside our company, who do not work for us as part of commissioned processing, process your personal data to the extent necessary
Banks, e.g. for the execution of return debit note procedures, ect.
Shipping service providers to carry out the shipping
Providers of payment services such as paypal
Providers of social plug-ins (e.g. Facebook-Like-Button, Twitter, Google-Plus, Instagram)
Service providers within Germany to provide the server on which the customer data is stored
Collection companies, e.g. for the collection of outstanding debts
Tax advisors/auditors , to guarantee and check the accounting of the legal requirements (e.g. tax requirements)
Lawyers, for representation and enforcement of our legal interests
These recipients are also bound to secrecy on the basis of legal or professional obligations or contractual agreements. In individual cases, we are legally obliged to transmit personal data to authorities (e.g. requests for information from investigating authorities) or natural/legal persons (e.g. to assert claims under copyright law).
8.1 Data processing in third countries
As a matter of principle, we process your personal data only in Germany and in the European Union. Service providers that process personal data on our behalf outside the European Union (so-called third countries) are only used if an "adequacy decision" of the European Commission (Art. 45 DS-GVO) exists for this third country, "appropriate safeguards" (Art. 46 DS-GVO) or "internal data protection rules" (Art. 47 DS - GVO) exist at the recipient.
General information on adequacy decisions can be found at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_de, on available suitable safeguards at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de and https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_de and on internal
data protection regulations at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/binding-corporate-rules_de.
For further information, you can contact our data protection officer. In addition, your personal data will be processed in third countries if it is necessary for the fulfillment of the order (e.g. provision of the order ), you have consented or there is a legal obligation.
9. deletion of personal data
As a matter of principle, we delete personal data when they are no longer required (see purposes above). We delete inventory data no later than one year after the end of the calendar year following the termination of the contract, unless we are obligated to store the data for a longer period of time due to legal requirements (e.g., requirements under commercial or tax law); in these cases
we delete the data upon expiry of these legal periods (usually after 10 years). Data mails are deleted at the latest one year after their collection.
At the end of your communication, we determine which of your traffic data is relevant for billing. We immediately delete data that is not relevant for billing with you or other service providers. We will delete the traffic data on which the invoice is based no later than six months after sending the invoice. If you have raised objections to your bill, we may store your data until the objections have been finally resolved. Insofar as we are legally obligated, we also store your traffic data beyond this (e.g., §§ 113a ff. TKG). Temporarily stored message content will be deleted after expiry of the retention periods agreed with you. Information on this can be found in the General Terms and Conditions
If you have given your consent to the processing of personal data, we will delete your personal data at the latest as soon as you revoke your consent and insofar as there is no other legal basis for the processing.
If you have concluded an order with us, your data processed in this context will be deleted as soon as the personal data is no longer required and the statutory retention periods have expired (regularly 10 years).
10. providing your data for the conclusion of a contract The personal data required for the conclusion of a contract, are
marked as mandatory in the order forms. Without providing this personal data, it is not possible to conclude a contract.
11.Choice and design options When you place an order with us, we offer you options to decide on the collection and use of your data in certain areas.
In the course of your choice and design options you have
a right to have your personal data deleted under certain legal conditions (Art. 17 DS-GVO)
You have a right to restriction of processing under certain legal conditions (Art. 18 DS-GVO)
You have a right, under certain legal conditions, to obtain or transfer the personal data concerning you (Art. 20 DS-GVO)
You have the right to lodge a complaint with a supervisory authority (Art. 77 DS-GVO). You can contact the data protection supervisory authority for this purpose, for example
Right to revoke your consent: you have the right to revoke the consent you have given for the processing of your personal data at any time with effect for the future. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected by the revocation. We will inform you how you can declare the revocation when obtaining the consent. In any case, you can contact our data protection officer to declare your revocation.
You have a right of objection under certain legal conditions. We will inform you about this when you complete your order and at the end of this information sheet.
12. your right to object (Art. 21 DS-GVO) You have the right to object at any time to the processing of your personal data based on Art. 6 (1) p. 1 e) DS-GVO or Art. 6 (1) p. 1 f) DS-GVO for reasons arising from your particular situation; this also applies to profiling based on these provisions. We will then no longer process this personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.If personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of this personal data for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.You can declare your objection at www.pferdeladen.eu.
Breckerfeld, the 18.01.2020